“What is SEO and how in the world does it work”? That’s probably the question you are asking yourself if you are new to the world of web design and search engine optimization. So let us unravel the mystery and answer the question, So what is SEO?

SEO is also known as Search Engine Optimization, which means optimizing your website or website’s content so that it can be found easily on search engines by people searching for specific terms easily.  It is basically the art of getting your page found on the largest search engine in the world – Google.

Why is search engine optimization important for your website? Good question. the answer is that Google ranks pages in terms of page rank and search term competitiveness. Typically, pages with high page ranks have high traffic flow, many social interactions such as blog comments, and also many authority back links flowing into the website. The more websites compete for a particular search term, the harder it is to get your website on the front page of Google.

The higher your website ranks in results pages, the more traffic and clicks your site will generate. As we all know, getting your website on the front page of Google for high-volume search terms is the key to getting tons of free traffic. Keyword or keyword phrase research often is done to determine the high volume search terms and advertising competition. Your goal is to find keywords with high search volume but low competition and blast SEO.

Normally, you would target a 2-5% keyword density for your website. Getting backlinks from authority sites of similar niches (pages with high PR and traffic volume), and using keyword phrases as anchor text links.

Essentially, a well SEO optimized website can easily be found on Google and will benefit from free traffic from search engines. Some business owners and entrepreneurs even go to the extent of hiring SEO experts or SEO copywriters to optimize their websites as the returns from the traffic often outweigh the costs of hiring these experts.

In summary, SEO means optimizing your website or website’s content so that it can be found easily on search engines by people searching for specific terms making your website easy to find. SEO can be easily learned and applied to your project or business website and online platforms. The key to SEO success is to provide highly targeted, relevant content to your readers and Google will reward you.