5 Sure-Fire Ways that Video Marketing Can Help Your Business Grow Rapidly
If you are a business owner, It can be tough to stand out in today’s saturated market, and the easiest way to grab the attention of potential customers—and keep it—is through video marketing. However, you may be wondering what kind of videos you should create to attract the most eyeballs. That’s why we’ve put together this list of five different ways that video marketing can help your business grow rapidly.
1) Videos and SEO
Videos on your site can help you rank higher in search engines, particularly Google. Google ranks websites with videos higher in its search results, and when it comes to producing a video for SEO purposes, long-form content tends to rank better than short-form or single images. That’s because long-form videos allow people to really get into whatever idea you’re conveying through them; they also allow potential customers more time to process what they’re seeing rather than rushing through a singular image. Videos are powerful because they let people absorb information at their own pace. And when it comes to building your brand and business via video marketing, ranking higher in search engine rankings is just one of many benefits available.
2) Videos are good for your brand
While video is excellent for showcasing your product, it’s also very effective at building up your brand. Video is a great way to capture and keep attention; people are 70% more likely to remember something they’ve seen in a video than if they read about it. Some businesses have even gone so far as to completely reinvent their company image by adding video to their branding strategy. Who wouldn’t want rapid growth?: Videos can be a lot of work (especially if you need editing help or have to hire a crew), but once you get them in place, you can watch your business grow. Brands with videos on their website get 53% more leads than brands without video content— and those leads converted into sales 38% faster. Plus, 41% of online experiences begin with a search query related to branded content—in other words, people searching for information about your products might see one of your videos before landing on your homepage. It’s no wonder that 83% of companies include some kind of video content! Easier social sharing: You may not think much about how popular your posts are right after posting them, but looking back over time can really demonstrate how much people like what you create.
3) What kind of videos should you create?
It all depends on your business, your marketing goals, and your audience. If you’re just getting started with video marketing, there are three kinds of videos we suggest you create: tutorials/how-to’s, product demos/reviews, and testimonials. Each of these types of videos provides a distinct value to potential customers. As you grow more proficient at creating videos (and find what works best for your audience), you can branch out into other types of videos. Here’s an overview of each video type: Video 1 – Tutorials/How-To’s: These videos walk through a series of steps explaining how to perform some action or complete some task. This is great content for webinars or live seminars, where viewers need step-by-step guidance in order to follow along easily. When you make how-to videos, think about who will be watching them—will they already know most of what they need to know?
4) Hiring a professional video maker
If you’re just starting out and don’t have a lot of money to invest in marketing, one smart strategy is to hire a video maker to help. A professional will be able to show you how to use video as part of your online marketing strategy. This short-term investment can end up paying off handsomely, especially if you start seeing sales increases after you’ve begun incorporating videos into your online presence. It doesn’t take long for video marketing to pay off. In fact, in our research on lead generation from video, 73% of marketers reported significant increase in conversion rates from using video when compared with other channels! That means it might not take much time before your investments pay off. After all, what do businesses who use video frequently have in common? They also tend to be higher performing than those who don’t embrace it yet—so there could be an opportunity right there for you as well.
5) Promoting your videos
Once you’ve created your video, it’s time to start promoting it. One of your first steps should be to submit your video to YouTube. Google owns YouTube, so if you can get your video listed in their index, it will give you a huge boost in traffic from search engines. If you have a large email list of people who are interested in what you do, consider sending them a quick blast about your new video and including a link for them to watch immediately. You should also share on social media channels such as Facebook, Twitter, and LinkedIn. While some marketers recommend purchasing an ad to promote your videos, we don’t think that’s necessary—you can use those dollars toward other things that will help you grow faster. But don’t forget that even after you spend all your energy making videos and promoting them, video marketing doesn’t stop there: You’ll need to come up with a strategy for capturing leads (and converting them into customers) or you won’t see any results. In fact, of all online content today, 81% is consumed via video. With numbers like these, no wonder that 55% of business-to-business companies plan to increase their spending on video marketing next year. It clearly works! And not just for B2B, either: 93% of consumers report being more likely to buy from a brand they follow on social media. These statistics show that visual content isn’t just catching fire right now; it’s here to stay. Take advantage of it by learning how to create compelling videos that attract viewers, keep them coming back, and encourage purchases.
If you have a product or service, then you need to make sure that it’s seen by as many people as possible. One of the most cost-effective ways to accomplish your goals is through video marketing. By utilizing web-based video distribution platforms, and marketing your videos on social media, you can effectively target large numbers of potential customers with little expense. So if you want to grow your business quickly and effectively, consider using these five different strategies for success.
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